1. Introduction

Yangzhou Ecological Science and Technology New City Boyilong Trading Firm (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, browsing our products, placing an order, or interacting with our online store.

This Privacy Policy explains how we may collect, use, store, disclose, and protect personal information in connection with our website and the sale of general merchandise, including clothing, footwear, and related apparel products.

We believe that transparency is essential to building trust with our customers. This policy describes the types of information that may be processed, the purposes for which it may be used, the circumstances in which it may be shared, and the choices and rights that may be available to you.

By using our website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where applicable law requires consent for particular processing activities, we will seek that consent separately rather than relying solely on your use of the website.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through our website and related online shopping activities, including when you:

  • Browse product listings, categories, and other website pages.
  • Search for clothing, footwear, or other merchandise.
  • Add products to your shopping cart or proceed to checkout.
  • Place, pay for, or manage an order.
  • Provide shipping, billing, or other order-related information.
  • Subscribe to promotional communications, where available.
  • Submit a review, rating, question, or other feedback, where these features are available.
  • Contact us or otherwise interact with our online store.
  • Use website features that collect technical information or rely on cookies and similar technologies.

This policy does not automatically govern third-party websites, payment services, delivery services, or other external platforms that operate under their own privacy practices.

3. Personal Information We May Collect

The information we collect depends on how you interact with our website, which features you use, and what information is necessary to complete your requested activities.

3.1. Personal Identification Information

When you place an order or use certain website features, we may collect information such as:

  • First and last name.
  • Billing name and billing address.
  • Shipping name and delivery address.
  • Email address.
  • Telephone number, if provided or required for delivery.
  • Other information you voluntarily submit through website forms.

We use this information primarily to identify customers, process orders, arrange delivery, provide order-related updates, and respond to customer requests.

3.2. Order and Transaction Information

When you purchase clothing, footwear, or other merchandise, we may collect information associated with your transaction, including:

  • Products purchased.
  • Product names, quantities, sizes, colors, and other selected options.
  • Order number and order date.
  • Order subtotal, discounts, shipping charges, taxes, and total amount.
  • Payment status and transaction references.
  • Order fulfillment, shipping, delivery, cancellation, return, and refund information.
  • Relevant communications concerning your purchase.

This information helps us manage orders, maintain transaction records, provide customer service, and handle order-related questions or disputes.

3.3. Payment Information

When you make a purchase, payment information may be processed by the payment service provider made available during checkout.

Depending on the payment method, transaction processing may involve payment confirmation, transaction identifiers, billing information, and limited payment-related details.

We do not intentionally request that you provide complete payment card details through ordinary customer service messages. Whether payment card information is collected or stored directly by our website depends on the payment method and the configuration of the payment service.

Payment service providers may independently process information under their own privacy policies and security procedures.

3.4. Account Information

If our website offers customer accounts, we may collect information required to create and maintain those accounts, such as your name, email address, login credentials, saved addresses, and order history.

Account information may be used to authenticate users, provide access to account features, display previous transactions, and facilitate future purchases.

If you shop as a guest, we may process the information necessary to complete your order without requiring you to create an account.

3.5. Communications and Customer Service Information

If you submit a question, complaint, product inquiry, review, or other communication, we may collect the information you choose to provide.

This may include your contact details, order reference, the subject of your inquiry, the content of your message, and information needed to investigate or resolve your request.

We use this information to respond appropriately, clarify order details, address product concerns, improve customer service, and maintain relevant records.

Please avoid including unnecessary sensitive personal information in messages or forms.

3.6. Technical and Device Information

When you visit our website, certain technical information may be collected automatically, depending on the website configuration and technologies in use.

This information may include:

  • Internet Protocol (IP) address.
  • Browser type and version.
  • Device type and operating system.
  • Language and regional settings.
  • Referring pages and pages visited.
  • Date, time, and duration of website visits.
  • Basic website interaction and navigation information.
  • Technical error reports and diagnostic information.

We may use this information to maintain website functionality, understand general visitor activity, troubleshoot technical problems, improve performance, and protect the website against suspicious or unauthorized activity.

3.7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions, remember preferences, maintain shopping cart information, improve website performance, and understand how visitors use the site.

The specific technologies used depend on the website’s configuration and the services enabled.

For more information, please review the Cookies and Similar Technologies section below.

4. How We Collect Personal Information

We may collect personal information through several methods.

Information you provide directly: We receive information when you complete checkout, enter shipping details, create an account, fill out a form, submit a review, or communicate with us.

Information collected automatically: Certain technical information may be collected when your browser or device accesses our website.

Information received through service providers: We may receive transaction confirmations, delivery updates, technical reports, or other information from service providers involved in processing payments, fulfilling orders, maintaining website functionality, or preventing fraud.

Information from permitted sources: Where appropriate and permitted by applicable law, we may receive information from other sources to verify transactions, protect against fraud, or maintain accurate order records.

We aim to collect information that is reasonably relevant to the purpose for which it is needed.

5. How We Use Personal Information

We may use personal information for the following purposes.

5.1. Order Processing and Fulfillment

We use relevant customer and transaction information to:

  • Process and confirm purchases.
  • Verify order details.
  • Prepare products for fulfillment.
  • Arrange shipping and delivery.
  • Provide order confirmations and status updates.
  • Maintain order histories and transaction records.
  • Process cancellations, returns, exchanges, and refunds where applicable.

5.2. Payment Administration

We may use relevant transaction details to confirm payment status, reconcile orders, investigate failed transactions, manage refunds, and address payment-related disputes.

Payment processing may be carried out by third-party providers where applicable.

5.3. Customer Service

We may use your contact information and communication history to respond to inquiries, investigate complaints, clarify product or order information, and assist with delivery or transaction issues.

5.4. Website Operation and Improvement

Technical and usage information may be used to maintain website availability, improve navigation, identify performance issues, evaluate general browsing patterns, and improve the presentation of product categories and information.

Where appropriate, we may analyze aggregated or de-identified information to understand general website usage without directly identifying individual visitors.

5.5. Security and Fraud Prevention

We may process relevant information to detect suspicious transactions, investigate potential misuse, protect customer accounts, maintain website security, prevent fraudulent activity, and enforce applicable terms and policies.

5.6. Marketing and Promotional Communications

If promotional features are available, we may use information such as your email address to send product updates, promotional offers, or other marketing communications where permitted by applicable law and, when required, with your consent.

You may opt out of marketing emails by using an available unsubscribe mechanism or other applicable preference controls.

Opting out of promotional messages will not prevent us from sending necessary communications concerning existing orders, payments, delivery, account security, or other important transactions.

5.7. Legal and Administrative Purposes

We may process and retain information when reasonably necessary to comply with applicable legal obligations, respond to lawful requests, maintain appropriate business records, resolve disputes, or establish, exercise, or defend legal claims.

6. Legal Bases for Processing

Depending on the circumstances and the laws that apply, we may process personal information on one or more of the following grounds:

  • Contractual necessity: To take steps requested by you before a purchase or to perform a purchase contract, including order processing and delivery.
  • Legal obligations: To meet applicable recordkeeping, regulatory, tax, or other legal requirements.
  • Legitimate interests: To operate and improve our website, provide customer service, protect transactions, maintain security, and prevent fraud, where these interests are not overridden by applicable rights and protections.
  • Consent: Where you have given consent for a particular activity, such as certain marketing communications or non-essential cookies where consent is required.
  • Other lawful grounds: Where another legal basis is recognized under the laws applicable to the relevant processing activity.

Where processing relies on consent, you may withdraw that consent as permitted by law. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

7. How We Share Personal Information

We do not treat personal information as public information simply because you use our website. We may disclose relevant information only in circumstances connected with legitimate business operations, your requests, or applicable legal requirements.

7.1. Payment Service Providers

Payment information and transaction details may be shared with the payment provider selected during checkout to authorize, process, verify, or refund a payment and to help prevent fraudulent transactions.

The information handled by the provider depends on the payment method and the provider’s own procedures.

7.2. Shipping and Delivery Providers

We may share information necessary for delivery, such as your name, shipping address, telephone number when needed, and relevant order details, with shipping carriers, logistics companies, fulfillment partners, or other delivery service providers.

This information enables the relevant providers to transport orders, complete delivery, communicate delivery updates, and address shipping problems.

7.3. Website Hosting and Technical Service Providers

We may rely on third-party providers for website hosting, data storage, security, maintenance, technical support, and other infrastructure necessary to operate our online store.

Where these providers process personal information on our behalf, access should be limited to what is reasonably necessary for their assigned services, subject to applicable contractual and legal requirements.

7.4. Analytics and Website Functionality Providers

If analytics, performance monitoring, advertising, or other third-party technologies are enabled, relevant technical or usage information may be disclosed to the providers operating those technologies.

The specific providers and information involved depend on which services are actually enabled on the website.

7.5. Professional Advisers and Business Support

Where reasonably necessary, we may disclose relevant information to professional advisers, accountants, auditors, legal representatives, or other service providers supporting legitimate business, compliance, or dispute-resolution activities.

7.6. Legal Compliance and Protection

We may disclose personal information when we reasonably believe disclosure is necessary to comply with applicable law, respond to valid legal processes, protect our rights, investigate suspected fraud, protect the security of our website, or safeguard individuals against unlawful activity.

7.7. Business Transfers

If a business restructuring, merger, acquisition, transfer of assets, or similar transaction occurs, relevant information may be transferred as part of that transaction, subject to applicable legal requirements and appropriate safeguards.

7.8. No Unrelated Disclosure Without a Proper Basis

We do not intend to disclose personal information for purposes unrelated to the activities described in this policy without an appropriate legal basis.

Where applicable law requires notice or consent for a new use or disclosure, we will take the steps required by that law.

8. International Data Transfers

Depending on the location of our service providers, the delivery destination, and the technical arrangements used to operate the website, personal information may be processed or stored in countries other than the country in which you reside.

Different countries may have different data protection standards and legal requirements.

Where international transfers are subject to specific legal restrictions, we will take the measures required by applicable law, which may include appropriate contractual safeguards, transfer mechanisms, or other recognized protections.

The actual locations involved depend on the services used and the arrangements in place at the relevant time.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary according to the type of information and the reason it was collected.

For example:

  • Order records: Retained as needed to manage transactions, provide customer support, address disputes, and meet applicable accounting or recordkeeping obligations.
  • Payment-related records: Retained as necessary for transaction reconciliation, fraud prevention, refunds, and applicable financial recordkeeping requirements.
  • Account information: Retained while an account remains active and for a reasonable period afterward when necessary to address outstanding matters or comply with legal obligations.
  • Customer communications: Retained as necessary to respond to inquiries, resolve complaints, maintain relevant service records, and protect legitimate interests.
  • Technical information: Retained for periods appropriate to website security, performance monitoring, troubleshooting, and operational requirements.
  • Marketing preferences: Retained as necessary to manage communication preferences and respect applicable opt-out requests.

When personal information is no longer reasonably necessary, we will take appropriate steps to delete it, anonymize it, or otherwise dispose of it securely, subject to applicable law and legitimate retention requirements.

10. Cookies and Similar Technologies

Cookies are small data files that may be stored on your browser or device when you visit a website. Similar technologies may be used to remember preferences, support website functions, or collect usage information.

10.1. Essential Cookies

Essential cookies may be used to support core website functions, such as maintaining shopping cart contents, remembering checkout progress, managing sessions, and protecting website security.

Disabling these technologies may interfere with certain website functions.

10.2. Preference Cookies

Where enabled, preference cookies may remember settings such as language, region, or other choices to provide a more consistent browsing experience.

10.3. Analytics Cookies

If analytics tools are enabled, cookies or similar technologies may help us understand how visitors navigate the website, which pages receive attention, and whether technical problems occur.

Such information may be used to improve website performance and usability.

10.4. Advertising Cookies

If advertising or remarketing technologies are enabled, relevant cookies or identifiers may be used to measure advertising performance or help deliver advertisements based on browsing activity.

The availability and operation of these technologies depend on the services configured on the website.

10.5. Managing Cookies

You may be able to manage or delete cookies through your browser settings. Certain websites may also provide cookie preference controls.

Where applicable law requires consent for non-essential cookies or similar technologies, the relevant consent mechanisms should be used before those technologies are activated.

Please note that restricting cookies may affect shopping cart functionality, checkout, saved preferences, or other website features.

11. Data Security

We take reasonable organizational, technical, and administrative measures intended to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

Depending on the systems and services used, safeguards may include access restrictions, secure connections, authentication controls, service-provider security measures, system maintenance, and appropriate data handling procedures.

Access to personal information should be limited to individuals and service providers who reasonably need it for authorized purposes.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. We cannot guarantee absolute security against every possible threat, including events beyond our reasonable control.

You should use secure devices and networks when shopping online and avoid sharing account credentials or unnecessary sensitive information through unsecured communications.

12. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have certain rights concerning your personal information.

These rights may include the following.

12.1. Right to Access

You may have the right to request confirmation of whether we process your personal information and obtain access to eligible information.

12.2. Right to Correction

You may request correction of personal information that is inaccurate, incomplete, or outdated.

For example, you should ensure that your shipping address and contact details are accurate before completing a purchase.

12.3. Right to Deletion

In certain circumstances, you may request deletion of your personal information.

We may need to retain some information where required by law or where a valid exception applies, including for transaction records, dispute resolution, security, or legal claims.

12.4. Right to Restrict Processing

Where applicable law provides this right, you may request that we restrict certain processing activities in specified circumstances.

12.5. Right to Object

You may have the right to object to certain processing activities, including certain processing based on legitimate interests or direct marketing, subject to applicable legal conditions.

12.6. Right to Withdraw Consent

Where we rely on consent, you may withdraw it at any time, subject to applicable law.

Withdrawal does not invalidate processing that lawfully occurred before the withdrawal.

12.7. Data Portability

Where applicable law provides this right, you may request a copy of certain personal information in a structured, commonly used, and machine-readable format or request its transfer to another organization when the legal conditions are satisfied.

12.8. Marketing Preferences

You may opt out of promotional communications through the unsubscribe mechanism provided in a marketing message, where available.

Transactional communications necessary to complete or administer an order may continue.

12.9. Exercising Your Rights

To exercise an applicable privacy right, use an available website account feature or customer inquiry mechanism, where provided, and clearly identify the request you wish to make.

We may need to verify your identity or confirm relevant order details before responding to protect personal information against unauthorized disclosure.

We will handle eligible requests in accordance with applicable legal requirements. Some requests may be limited or declined where a lawful exception applies.

We do not create additional contact details in this policy. Please use the customer service or contact mechanism actually provided on the website, if available.

13. Children’s Privacy

Our online store is intended for general shopping activities and is not specifically directed at children under the age at which they may independently consent to personal data processing under applicable law.

We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited.

If applicable law requires parental or guardian consent for particular processing activities, the required consent must be obtained before the relevant processing occurs.

If we become aware that personal information has been collected from a child in violation of applicable legal requirements, we will take appropriate steps to review the situation and delete the information where required and legally appropriate.

Parents and legal guardians should supervise children’s online shopping activities and help them avoid sharing unnecessary personal information.

14. Third-Party Websites and Services

Our website may contain links to external websites, payment platforms, shipping information pages, or other third-party services.

These external services may operate independently and maintain their own privacy policies, cookies, security practices, and data handling procedures.

We do not control the privacy practices of independent third parties merely because a link or service is accessible through our website.

Before providing personal information to an external service, you should review its applicable privacy information and understand how your data may be used.

15. Automated Processing and Fraud Prevention

Certain website systems or service providers may use automated processes to identify unusual transactions, detect suspicious activity, verify payment information, or protect against fraud.

These processes may rely on transaction details, technical information, and other relevant signals.

Where applicable law grants you rights concerning automated decisions that produce legal or similarly significant effects, we will respect those rights to the extent required by law.

The specific automated tools and decision-making arrangements, if any, depend on the systems and services actually used.

16. Do Not Track and Similar Signals

Some browsers offer settings or signals intended to communicate preferences regarding online tracking.

Because technical standards and service-provider practices may differ, our website may not respond uniformly to every such signal.

Where applicable law requires us to recognize a particular privacy preference signal, we will handle it as required by law.

You may also manage cookies and other available privacy preferences through your browser or any relevant controls provided on the website.

17. Data Breaches and Security Incidents

If we become aware of a personal data breach affecting information under our responsibility, we will assess the incident and take reasonable steps to contain, investigate, and address it.

Where notification to affected individuals, regulators, or other parties is required by applicable law, we will provide the required notification within the applicable timeframe.

The measures taken will depend on the nature of the incident, the type of information involved, the potential risks, and the legal requirements that apply.

18. Regional Privacy Rights

Privacy laws vary by jurisdiction. Depending on where you reside and whether the relevant laws apply to our activities, additional rights or protections may be available.

These may include rights to access, correct, delete, restrict, or receive personal information, object to certain processing activities, withdraw consent, or lodge a complaint with a competent data protection authority.

Where applicable law requires specific disclosures, response procedures, or additional protections, those requirements apply to the relevant processing activities.

Nothing in this Privacy Policy is intended to exclude or restrict a mandatory privacy right that cannot lawfully be waived.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, products, business operations, data handling practices, technology, or applicable legal requirements.

When we make changes, we will update the revision date displayed at the beginning of this policy.

Where required by applicable law, we will provide additional notice or obtain consent for material changes affecting personal information processing.

We encourage you to review this page periodically to remain informed about how personal information is handled.

Your continued use of the website after an updated policy becomes available does not replace any consent that applicable law requires us to obtain.

20. Contact and Privacy Requests

If you have questions about this Privacy Policy, wish to inquire about personal information associated with an order, or want to exercise an applicable privacy right, please use the customer service or contact mechanism provided on our website, if available.

When submitting a request, please provide sufficient information to help us understand the nature of your inquiry. Avoid including complete payment card details, passwords, or other unnecessary sensitive information.

We may request reasonable verification information before disclosing, correcting, or deleting personal information.

Privacy requests will be reviewed and handled in accordance with applicable law and the circumstances of the request.

21. Final Statement

We are committed to handling personal information responsibly in connection with our online store and the sale of clothing, footwear, and related merchandise.

By explaining our information practices, providing appropriate choices where required, and taking reasonable steps to safeguard personal information, we aim to support a transparent and trustworthy shopping experience.

This Privacy Policy should be read together with any other applicable policies published on our website, including terms governing purchases, shipping, returns, and refunds.